11 Basic Website Components

1. Google Keyword Planner

Before you being writing copy for your website, begin with the Google Keyword Tool. This valuable tool lets you find what search terms people are searching.  It helps to include specific search terms in your copy that best relates to your business.  This allows you to develop a list of keywords that not only match your site, but allow you to differentiate yourself from your competitors.

2. Google Analytics

Google Analytics is the best tool to keep track of how many people are visiting your site, where they’re coming from, and what they’re doing. You can also create conversions reports to see which referral site is producing the most activity on your site.

3. Google XML Sitemaps

Creating a sitemap is the essential key to getting found on search engine sites.  With the Google XML sitemap plugin for WordPress, you can not only generate a sitemap for your website, but also submit your site to the major search engines.

4. Google Webmaster Tools

When your website is finished, its time to submit your sitemap to Google.  You can create a sitemap with Google XML Sitemaps (see #3).  Then submit the sitemap index to Google Webmaster Tools. It may take a month or so to get your site fully indexed, so do this as soon as your pages have been created.

5. Having a Responsive Website

Over 50% of web visits now are from mobile devices and tablets.  If you website is not responsive for mobile devices, tablets and multiple screen sizes, you are losing 1/2 of your potential traffic. Beginning in mid 2015, if you don’t have a mobile friendly site, you will be PUNISHED by Google!

6. Google My Business

Register your business on Google My Business.  Search engines are increasingly becoming geo-centric, meaning search results are based on your location.  By registering your business with Google My Business and connecting that to you website, you are verifying yourself as a brick-and-morter business.

7. SEO WordPress Plugins

Creating custom page titles and keywords helps your websites optimization.  Adding clean, descriptive titles and keywords can help you stand out not only on the web, but in social media.

7. Email Opt In – Build Relationships

In the age of social media, email is still the most effective method of reaching your customers. Capturing email addresses by enticing your visitors with an articles, videos or digital filea in exchange for personal information is cheap and effective way to build a customer list.  Keep you customers informed about your business and products.

8. Social Networking – Follow your audience

Social Networks are marketplaces. Your business needs to be in as many marketplaces as you can find. Email, Facebook, Twitter, LinkedIn, Google+, Pinterest, Reddit etc all have they’re own audience.  Promoting your website on these networks is a cheap way to get your message to everyone and increase traffic to your site.

9. Navigation Bar/Footer Sitemap

Not all website visitors are the same. Some people need to be directed where to go on a site, however, some will head immediately to the navigation bar to find exactly what they’re looking for.  Its important to have an organized navigation bar to allow users to find what they need as well as a defined call to action.  Also, a separate navigation structured in the footer of your website allows a visitor to see every page on your site in one place.

10. Social Buttons

Having Facebook, Twitter and other social networking buttons on your site is important to allow visitors to share your business info.  Word of mouth is a powerful marketing device.  Today, word of text, word of Facebook, and word of Twitter can be just as important.

11. Contact Form

Having a phone number front and center is a key component of any business website. Maybe you’re not always available at that number.  The texting generation might prefer contacting you through your website.  Rather than posting your email address on your website, and subjecting yourself to spam, having a contact form for your visitor to fill out makes the contact process much cleaner.  You are assured of getting the visitors essential information.

All these tools and many more are included in a Simplistica.net web site.  Contact me to get started with your website today!